Month: September 2020

Issue #004

The first step to standing out. As a bootstrapped brander you need to make an impression. To get attention. To stand out. Let’s talk about how to do just that. Categories become cliches of themselves. t’s a matter of time. They copy each other’s features. They play in the same prices ranges. They seek out …

Issue #004 Read More »

Issue #003

We’re going to get you unstuck. Now. Team – thanks so much for writing in!Like I said in the intro email, we’re in this together. Keep it coming. I love learning about you, your businesses, and where BB can help. I hear you loud and clear. You know branding is critical but starting can be …

Issue #003 Read More »

Issue #002

You are not the hero. I repeat. You are not the hero. Brands love storytelling but very few are good at it. Biggest mistake? Making themselves the hero. Your customer is the hero. “What the hell am I? Chopped liver?”, you shout.Maybe. Back to the topic at hand. Instead of being the hero, you are …

Issue #002 Read More »