Newsletters

Bootstrapped branding newsletter issues.

Issue #005

Hey all, Hope everyone’s staying safe and healthy. I’ve got to tell you… Writing this issue stressed the living hell out of me. It’s the first monthly installment of Bootstrapped Branding (after switching from weekly). And I made you a promise about the quality and the value you’d receive. I was stressed because I wanted …

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Issue #001

Welcome to the maiden voyage issue of Bootstrapped Branding! Thanks again for subscribing. The aim here is to help early-stage entrepreneurs build powerful brands. Even when you don’t have a big budget or powerful connections. So without further ado, let’s get it… Copywriting Treasure Trove We’ve all got to pay way more attention to copywriting. …

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Issue #004

The first step to standing out. As a bootstrapped brander you need to make an impression. To get attention. To stand out. Let’s talk about how to do just that. Categories become cliches of themselves. t’s a matter of time. They copy each other’s features. They play in the same prices ranges. They seek out …

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Issue #003

We’re going to get you unstuck. Now. Team – thanks so much for writing in!Like I said in the intro email, we’re in this together. Keep it coming. I love learning about you, your businesses, and where BB can help. I hear you loud and clear. You know branding is critical but starting can be …

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Issue #002

You are not the hero. I repeat. You are not the hero. Brands love storytelling but very few are good at it. Biggest mistake? Making themselves the hero. Your customer is the hero. “What the hell am I? Chopped liver?”, you shout.Maybe. Back to the topic at hand. Instead of being the hero, you are …

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